L - Language E.G. Text, Images, Music, Photography, Comic etc.
I - Institution E.G. Companies, like Tv channel, magazine, radio station etc.
I - Ideology E.G. The idea of ideology for a fashion magazine will be fashion. Consumer's selling point eg. funky, natural etc.
A- Audience E.G. The target audience like age group for Cbbebies is 0-10
R- Representation E.G. Represents a certain something or some one. Like how we see a character in any way in Tv drama or film.
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